For the past few years, Andrew has specialised as an Influencer Marketing SaaS Expert and Global Sales Manager, partnering with both local and international brands and agencies to optimise and scale their influencer marketing programmes. He has helped clients streamline the entire campaign lifecycle - from creator discovery and vetting to outreach, negotiation, campaign management, and competitor tracking - through the implementation of influencer software solutions. In his role, Andrew has led complex enterprise sales cycles, delivered strategic consultation on influencer marketing best practices, and played a key role in aligning SaaS technology with broader marketing and business objectives. He has experience working across diverse markets, tailoring go-to-market strategies, and supporting clients through onboarding, training, and long-term platform adoption to drive measurable ROI.