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Accenture ConsumerTech Award WINNER! For pushing the boundaries to better engage with the millennial consumer in the automotive, consumer goods and services, retail and travel industries.
The Judges' Choice in Startup Category at the Festival of Media in Dubai in 2017.
Success in a relatively young but aggressive market has been achieved through a hard work and innovative technology, used in its own business and offered to customers.
The ability to manage multiple influencers - across the world - and unite them under one brand narrative simply and cost-effective, it’s a real game-changer for brand communications and a real opportunity for PR agencies.
With most brand ambassadors carrying out their influencing online, a new automated platform, IndaHash from Dublin, is about to launch in the Middle East, which links brand campaigns with social media influencers.
80% of our influencers we are working with, are micro-influencers. They hold high authenticity and high reaction to their posts, which makes their work very efficient, said Barbara Soltysinska, the CEO of indaHash
The influencer platform launched at the start of 2016 and is now in almost 60 countries, counting Nestle, McDonald's and Danone among its clients.
This is a great opportunity for brands to disseminate their message more widely and, with the Indahash platform, the copyright for branded content generated by influencers remains with the brand and could be reused across digital marketing channels.
indaHash, an online platform that enables brands big and small to reach millions of digital influencers instantly, conducted a study with over 2,200 social media influencers to find out just what makes a good strategy for engagement. These are the highlights that businesses and brands should pay particular close attention.
We are excited to formally launch our platform in the MENA region to support brands and agencies in influencer marketing at scale - says Barbara Sołtysińska, Founder, indaHash.
[...] The branded posts from such influencers are more authentic and designed to match the functionality of Snapchat and automation of the process allows the advertiser to gain the scale needed and buy millions of impressions.
Barbara Soltysinska, the CEO and cofounder of London-based marketing platform indaHash, says this is the way forward for many brands, as the industry sees a trend of being reallocated from television to influencer marketing.
Brands need a lot of content for their consumers to absorb, so it’s about creating content that is fit for purpose and our influencers are used to creating content for social media platforms
[...] If you can provide social proof (i.e. a number of influential people posting the same message) the spiral of shares should take off.
Influencers, in the main, are not professional marketers and require guidance, especially in a newer market, and so with indaHash, the influencers are guided on the appropriate hashtags, creative and brand messaging to ensure they adhere to the brief and to any regulatory requirements.
Technology companies such as start-up indahash offer a SAAS platform for brands and agencies to manage influencer campaigns with authentic branded content at speed and scale.
Technology has enabled, among other things, improved measurability and optimization of operations based on multiple tests.
indaHash is an international platform that automates content marketing campaigns with digital influencers on Instagram, Facebook and Snapchat. Since its launch in early 2016, it has executed more than 600 campaigns in 30+ countries for brands such as Coca-Cola, McDonald’s, P&G and L’Oréal.
Accenture ACN, -0.96% announced IndaHash, Sharewood, SPLT and Stuffstr as the winners of the four Accenture ConsumerTech Awards at the Millennial 20/20 Summit in London. The awards recognize and reward early-stage innovators that are pushing the boundaries to better engage with the millennial consumer in the automotive, consumer goods and services, retail and travel industries.
Don't have the budget for a celebrity Instagrammer? No worries, you can now work with 'micro influencers' instead.
- A Celebrity has a strong, consistent image that is recognizable throughout the population. An Influencer is only recognizable in the community that they gather around, and this community is devoted to them. [...] - says Business Insider Polska Barbara Sotysińska, co-founder of LifeTube and now head of indaHash platform.
IndaHash have been a great partner to work with for reaching and engaging the Instagram audience. It hits our client’s growing needs around social and content marketing! We’re very happy with the overall images and posts that influencers put on their Instagram for our brands. And the whole IndaHash team have been a pleasure to work with throughout the last year.
That success has spilled into 2017, with nearly 900 campaigns conducted through 250,000 influencers and a push to make their mark in the U.S. (...) Clearly, they’re doing things a little differently.