Check out this article by Third Sector on the power of using digital influencers in charity campaigns. How major and minor digital stars can be used to boost donnations and more importantly – awareness. Pay attention to when they ask Joanna Pawluk our CGO about influencers, and which ranges boost authenticity and engagement.

AI in Influencer Marketing: The 2025 Playbook
Discover how AI is transforming influencer marketing in 2025 — from smarter outreach to better ROI and virtual influencers.