There’s a reason we got into influencer marketing, and the answer is simple – it works. When it comes to more traditional marketing and advertising tactics, it can be tricky and not super clear when it comes to measuring results.
In the beginning was… clay. And a potter. Strange as it might sound, according to nogre.com’s infographic, the first Influencer action dates back to the 1700s when Josiah Wedgwood, an English potter and entrepreneur, paid Royalty to endorse his pottery.
Online personalities have tremendous influence on the purchasing decisions of buyers, especially younger ones. Here is what you need to know to get started.
Influencer marketing is becoming an increasingly important part of the marketing mix for brands seeking to get cut-through in a competitive media landscape.
For brands and agencies, the world can be your oyster when it comes to influencer marketing.
Influencing” is a kind of marketing profession, so act like a true marketer – research, plan, prepare, organize, test, analyse, optimize, promote and earn money.
People born after 80’, 90’ or 95’. “Entrepreneurship” pushes them away and “start-up” is a dream.
Whether it’s Piers Morgan silenced on Twitter for Comic Relief or Ant and Dec flashing their Unity Bands in support of World Cancer Day it seems no charity campaign these days is complete without an accompanying social media push.
CNBC overviews micro influencers and asks our Chief Growth Officer Joanna Pawluk for her insight on regulation with the FTC.
Our CEO Barbara Soltysinska fills us in on the growing marketplace for influencer marketing, and where mid tier influencer marketing is suitable, and what it’s capable of.
