Check out this article by Third Sector on the power of using digital influencers in charity campaigns. How major and minor digital stars can be used to boost donnations and more importantly – awareness. Pay attention to when they ask Joanna Pawluk our CGO about influencers, and which ranges boost authenticity and engagement.

🔍 Why Social Media Is the New Search Engine (and What It Means for Influencer Marketing)
More people are searching on TikTok, Pinterest, and YouTube than ever before, and not just for entertainment. They’re looking for answers.