Campaign Insights
Introducing Campaign Insights – your ultimate toolkit for enhancing influencer campaigns. With this feature, you’ll get detailed insights into creator profiles and their audience data. This enables you to select influencers that align with your brand and tailor campaigns for maximum impact.
Campaign Overview
Gain a comprehensive perspective of your campaigns with our enhanced Campaign Overview. This feature lets you comprehend the reach, performance, cost, and overall impact of your influencer campaigns, providing all necessary information in a summarized way.
Key Performance Indicators
Monitor vital metrics like engagement rates, reach, overall performance, creator costs, and e-commerce outcomes like coupons usage to understand how your campaign is performing.
Campaign Highlights
Understand all key elements of your campaign, from the content created to the influencers involved, to the cost per creator and e-commerce activities.
Efficient Monitoring
An efficient way to monitor your campaign’s performance, including costs and e-commerce results.
Historical Campaign Data
Assess previous campaign data, costs, e-commerce results, and performance outcomes to determine consistency and reliability over time.
Creator Profile Insights
Access the Content Moderation module with a few clicks on your platform dashboard and organize your moderation teams according to their areas of expertise, such as visuals, text, or links. We take the guesswork out of content review, providing a detailed analysis of each and every element.
Demographics
Age age, gender, location
Interests
Creators interest, Brand affinity
Engagement Metrics
Monitor likes, comments, shares, and overall engagement rates to understand how audiences interact with influencer content.
Audience Data Insights
Refine your targeting strategies with detailed insights into the audience of all creators activated within the campaign. Understanding who interacts with the influencers allows you to customize your message effectively.
Demographic Analysis
Analyse the audience by age, gender, location, and interests to align your campaigns with the right demographic.
Credibility Score
Each influencer is graded on credibility considering past content authenticity, audience interaction, and transparency.
How can Campaign Insights boost your influencer strategies?
Our platform provides comprehensive insights into both creators and their audiences, empowering you to make decisions rooted in solid data.
Gain a nuanced understanding of each influencer’s reach, engagement, and overall effectiveness, enabling you to select the influencers that align best with your campaigns.
With extensive audience data insights, you can tailor your strategies for maximum impact, ensuring superior alignment and authenticity.
Monitor engagement metrics and examine historical performance data to gauge the effectiveness of influencers.
Our robust analytics tools allow you to assess the credibility of influencers, ensuring you collaborate with trustworthy personalities.
Are you ready to maximize your influencer partnerships?
Schedule a live demo with us today to learn more about our Campaign Insights, or anything related to influencer marketing.
