Creator Lists
The Creator Lists allow users to group selected creators and analyze the entire group on different levels.
For example, users can sort the list by relevance score, number of followers, average engagement rate, and recently added. This makes it easier to compare and contrast creators and get a better understanding of how they perform. Users can also export entire lists or single profile data, add selected creators to existing or new campaigns, check audience overlap for selected creators, and run crisis detection and competitor post check for selected creators.
Here’s an example of how the data in the Creator Lists could be analyzed in table form. Which creator would you pick for your ambassador?
Functionalities of Creator Lists
- Create lists of perfectly matched creators. Allows users to group selected creators and analyze the entire group on different levels.
- Check audience overlap for selected creators from the list. Helps to avoid targetting double audience with a list of different creators, calculates real followers reach.
- Share them with other team members or clients. Collaborate with others to discuss and evaluate the list.
- Easily export entire lists or single profile data. Simplifies the process of transferring information to other documents or platforms.
- Add selected creators from the list to existing or new campaigns in IDH Software. Facilitates the integration of creators into advertising campaigns.
- Run crisis detection and competitor post check for selected creators. Enables users to quickly identify and address potential issues.
- Manually add new creators to the list by entering social handle or social profile URL. Provides flexibility in adding new creators not yet identified by the system.
Sort by - quick ranking of selected creators by:
- Relevance score, indicating to what extent this Creator corresponds to campaign's requirements. Relevance calculation takes specific metrics into account, which include: Credibility rate, Audience country (% of density), Audience Age (%), Engagement vs average ER.
- Followers (number of followers)
- Avg ER% (ER (Engagement Rate) It's the number of engagements (likes and comments) divided by the number of followers. The value you can see in the system is the average counted from posts published in last year. See the ranking of most engaging creators!
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