indaHash ✌🏽is proud to present this month’s PR UPDATES with a brand new Mazda x indaHash Case Study & an update from our Japanese team featured in EC Zine Magazine 🥳 alongside PRODUCT UPDATES showcasing new improvements in our Influencer Discover Tool! 🏆
Check it out! 🤘🏻
Improvements in Influencer Discovery Tool ✨
The Influencer Discovery Tool’s interface has been altered in the following scope:
- Social platform selector was narrowed down to 2 positions only – Instagram and TikTok
- TikTok accounts can be searched separately, just like Instagram accounts
- In the results table, next to the username, we display the icon for flexible users. The information about the flexible user is now also displayed in the top search bar
- In the “Search in the bio” section, there is a new filter, which allows deciding whether all or at least one search criteria must be met
Update from our Japanese team! 🎊 🎉
Hajime Nomura, head of our Japanese Team in Tokyo has recently answered a few questions for EC Zine Magazine.
The main scope of the article was increased online consumption due to Covid. In 2020, the need for nest-filled consumption is increasing, and online purchasing activities are on the rise. Corporate marketing activities must also change in response to consumer movements. The usage time of SNS is also increasing which is noticed in a recently conducted survey where 79% users of TikTok, 65% of YouTube, 53% of Instagram / Twitter users increased their usage time. Influencers are pioneers who are one step ahead of the times. What they feel is likely to become the mainstream of the world in the future.
Mazda x indaHash Case Study 👩🏼🏫
indaHash prepared a case study based on our Mazda campaign in South Africa. This was our first collaboration and it turned out to be a huge success! 🙌🏻
The main focal point was to amplify and encourage people to book a test drive for the new Mazda2. Our influencers had to book a test drive online and record a review of their experience.
Check out our case study below:
The power of Instagram Giveaways 🤳
Molly-Mae Hague – A former Love Island contestant and one of the most in-demand influencers in the UK has recently broke the internet by posting details of a new giveaway on her Instagram, to celebrate reaching 1 million subscribers on YouTube. The influencer with a following of 4.7 mln has decided to giveaway £8,000 of goods – which includes Louis Vuitton luggage, Apple products, a hair extension ‘transformation’ and a year’s supply from her fake tan brand. So far the post has received almost 1 million likes and 2 million comments, which is a huge boost to Molly’s engagement levels.
The challenge consisted of liking the post, tagging a friend, subscribing to her YouTube channel, following her and her fake tan brand – and sharing the post to your story. In creating such a high-profile challenge, in just the 18 hours since the post was created, Molly increased her following by more than 105,000 people.
Thanks for tuning in! ✌🏽
All the best,